Purenessity | Purpose Driven Business Consultant | Visual Branding

Purenessity is a Berlin based consulting business that endeavors to drive consciousness development and to help businesses make a positive impact globally. Rob Gierke and I worked together to get new professional portraits that he could use for his new website design - currently being re-designed by - Design It Please.


Professional Portrait Sessions

Here are selections from two Professional Portrait sessions, which show an interesting juxtaposition between a sales and marketing executive and a Berlin fashion model. When shooting a Professional Portrait or Visual Branding session there are so many things to consider, from the individual's personality, to the message they want to convey, and of course their profession. If you'd like to have some professional portraits taken, or update your images, reach out to me to book a session.

Professional Portrait Sessions

There are so many different aspects of a personality that come out during a Professional Portrait Session. The slightest alteration in an expression can convey an entirely different mood. It's a good idea to have a range of different photos to choose from when you're presenting yourself to the public -- on your website, Instagram, Facebook, LinkedIn, etc. My Professional Portrait Sessions give my clients an array of images to choose from, so they always have just the right kind of look for the message they want to convey. Here are a batch of photographs from some recent Professional Portrait Sessions. Have a look!

Mike Hembury | New Clone City | Book Launch

I was commissioned by The Wild Word to do a book publicity shoot for Mike Hembury's new book: New Clone City

Mike Hembury is an Anglo-Berliner originally from Portland, England. He’s a writer, translator, musician, coder, sailor, environmentalist, and guitar nerd in no particular order. He is the SOAPBOX columnist at The Wild Word magazine. You can follow Mike on Twitter here: twitter.com/schnappz

Expath | Visual Branding

Expath is a fantastic company that makes it's mission to make Expat life in Berlin easier.  They offer German language courses, but sooo much more.  I have photographed this business three times now. The very first time was 5 years ago on a random trip to Germany. They had just open their doors then and now they have a new location in Mitte! 

We love our Visual Branding photos! Before shooting, Nina really helped us put into words what we needed out of the photos in terms of our image, message and style. She really listened to us, understood what we wanted to say, and gave us lots of practical tips on what would work best for our photos. Nina did every kind of shot - inside, outside, live workshops and classes, 1-on-1 meetings, staff portraits, our office space - and they all turned out great. In particular, we love her really informal and natural style - the shots didn't feel staged or too posed. Nina really shows Expath just how we want to be seen. We highly recommend her to help with your visual branding. 

-Tia Robinson, Managing Director of Expath

Kristin Tovson | Vinyasa Yoga

Visual Branding | Vinyasa Yoga with Kristin Tovson 

Kristin Tovson is starting out 2018 with a new website for her Yoga classes! Berlin has numerous English speaking Expats, so having found an fantastic English speaking Yoga teacher that well skilled and trained, accepting of all body shapes, and a genuine caring person...is like GOLD. I am pleased that she reached out to me for a Visual Branding session to set up her new website. It was fantastic two day shoot! I can't wait to see the new website. It brings me such joy to be able to provide a piece of the puzzle to Kristin entrepreneurial success!

Joynes Kitchen | Visual Advertising Story

Joynes Kitchen | Modern French Cuisine in Berlin (Charlottenburg) | a place for truly special occasions...

Anthony & Lucia Joynes opened a beautiful restaurant, Joynes Kitchen, last year.  They are a husband and wife team of two running the whole show. Anthony is a world traveled/trained chef from Auckland, New Zealand and Lucia is a trained pâtissière that works the front of the house.  They wrote to me about their desire of some new advertising and social media content photographs. I suggested that we work together to create a Visual Branding campaign that showcased what makes Joynes Kitchen special.  We had meetings to discuss their advertising needs, ideal customers, and a bit further into their dreams for the restaurant. When I do these campaigns, I always push my clients by asking them to daydream about what they want to goals they want to achieve in the short term and long term. I want my Visual Branding campaigns to be about to get my clients closer to those goals and not just be filler content. 

They expressed a strong desire to be known for their fantastic modern French cuisine in a relaxed environment.  The biggest take away from our meetings was they want to be the best restaurant in Berlin to bring your family to for a high-end meal on a special occasion without the stress of high-end dining.  So therefore, our concept that we created together was to shoot special occasion with multigenerational guests. I went to work finding a "cast." I didn't want just any cast of models. I specifically searched out an actual family so that the interactions between the guests would be authentic. This Visual Advertising story will be used by Joynes Kitchen in various ways and they now have a full story they can tell or stock images for them to use. It was a joy to work with them and I hope you enjoy a view into the life of Joynes Kitchen. 

In Front of the Camera | Journal Entry

Oh lordy. I had my own portrait done last week by Natalia Smirnova. I was beyond awkward for me. I have all the same issues most of us have with having our photo taken. Isn't amazing that I have all these tips for my clients, but they just *DISAPPEAR* from my head suddenly when I'm on the other side of the camera!

In the beginning, my mind was racing with "should I smile?, should I look there?, how's my hair, should I lean in, should I look away, should I dance on my toes?"  Then I stopped...took a break (changed shirts) and thought about what I would do on the other side of the camera. I TALK. I talk the whole time to my clients. We talk about all kinds of random things that have nothing to do with the photo session. We talk about their children, the current video games they are playing, their favorite tv shows, their travel plans, etc. Talking is KEY to my ability to get my clients to relax.  So when I changed shirts - I took a deep breath and decided that I would just talk to Natalia and smile in between the fun things we chatted about.

We put a lot of pressure on ourselves when we are getting our portraits taken. It's NOT surgery. It's not dangerous to simply take a bad photo that gets deleted later by the photographer. And honestly, if I as the photographer liked a photo of you and you actually don't like something about it and choose not to show it off...you will NOT hurt my feelings whatsoever. We all have opinions about ourselves. Put forth the ones you like best.

I sincerely wish for my clients to feel relaxed and comfortable in front of my camera. I do my very best to only show photographs of you where your personality and joy shines outwardly.

With love,